Ravens' Lamar Jackson ends trademark battle with Troy Aikman over No. 8

Mathew Schumer, Baltimore Sun on Aug 13, 2025

Published in Football

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BALTIMORE — Ravens quarterback Lamar Jackson has withdrawn his challenge to Hall of Fame quarterback Troy Aikman’s trademark use of the No. 8.

In a decision to dismiss the case published Tuesday, the U.S. Patent and Trademark Office revealed that the two-time NFL Most Valuable Player filed to withdraw the challenge Monday after originally filing the challenge in July 2024.

Jackson’s initial opposition to Aikman’s application to trademark the No. 8 — featured prominently on clothing and other merchandise associated with the former Dallas Cowboys quarterback — argued that Aikman’s trademark would ultimately create a false connection with himself, since he wears the No. 8 jersey for the Ravens and produces his own merchandise and branding featuring the number.

The move comes as Jackson continues a separate trademark battle with NASCAR Hall of Famer Dale Earnhardt Jr. over the same number, a case still pending before the USPTO. Jackson has registered marks including “ERA 8” and “ERA 8 BY LAMAR JACKSON” for apparel, bags and athletic gear, while Earnhardt’s application seeks similar protections for clothing and toy products.