What the strong opening for 'The Odyssey' says about what audiences want
Published in Entertainment News
LOS ANGELES — It took an ancient Greek epic to ignite a fire at the box office last weekend, as Christopher Nolan’s adaptation of “The Odyssey” became one of the biggest movie events of the year.
The film, led by Matt Damon as Odysseus, hauled in $123.5 million in the U.S. and Canada on its way to a global total of nearly $264 million — the biggest-ever global opening for one of Nolan’s films.
In many ways, “The Odyssey” is a throwback to old-school Hollywood filmmaking, with Nolan’s use of practical effects and numerous on-location shoots. It’s also a sign that audiences will still pack theaters for the right kind of movie.
The Universal Pictures film also outperformed studio expectations of a $117 million domestic premiere and set a record for the highest-grossing opening weekend for a live-action or R-rated film this year.
“Audiences always want to be thoroughly immersed in the theatrical experience and engulfed by the story and the production, and Christopher Nolan’s ‘The Odyssey’ is a perfect example of that,” Jim Orr, Universal’s president of domestic distribution, said Sunday. “When you have a very substantial opening, and you have those kinds of audience scores, it only points to what should be a remarkable run throughout the summer and into the fall.”
That’s good news for the summer box office, which lately has seen a bit of ebb and flow.
“The Odyssey” now ranks as the third-largest domestic opening of the year, trailing only kid-friendly films such as Walt Disney Co. and Pixar’s “Toy Story 5” and Universal, Illumination and Nintendo’s “The Super Mario Galaxy Movie.” Though family-friendly films have become power players for theaters, the two most recent flicks — Disney’s live-action “Moana” and Universal and Illumination’s “Minions & Monsters” saw softer openings.
After the big weekend for “The Odyssey,” the summer box office is up 7.3% compared with the lackluster 2025 season, according to entertainment data firm Rentrak. More encouraging, the year-to-date domestic box office is now 10.4% higher than for the same period last year.
That’s been helped not only by big blockbusters such as “The Odyssey,” which had a production budget of $200 million to $250 million, but also by the success of smaller-budget films such as A24’s “Backrooms” and Focus Features’ “Obsession.”
The common denominator is the draw of directors who have cultivated strong fan bases. “Obsession” director Curry Barker, 26, and 21-year-old Kane Parsons, who helmed “Backrooms,” have been building their reputation on YouTube among Gen Z audiences, and that loyalty is starting to count for something at the box office.
Nolan, of course, is one of the masters of building a faithful following over more than two decades. Fans started grabbing Imax 70 millimeter tickets for “The Odyssey” when they first went on sale a year ago, and the film ended up driving record presales for the Canadian entertainment tech company, which operates out of Playa Vista.
The film has notched a 95% on aggregator Rotten Tomatoes and an A CinemaScore rating.
“His films have tapped into the cultural zeitgeist,” said Shawn Robbins, director of movie analytics at Fandango and founder of the website Box Office Theory. “That’s what keeps bringing people back. They know they’re going to get a different experience; there’s always going to be a watercooler conversation around his movies, and they’re part of the cultural fabric.”
For “The Odyssey,” part of that conversation was Nolan’s old-school movie magic, including the puppetry, animatronics and robotics he used in scenes with the Cyclops, as well as the real Viking ship that the actors learned to sail.
The film also has driven interest in 70 mm screenings from film buffs and casual moviegoers.
Ahead of the premiere of “The Odyssey,” Allen Michaan, owner of Oakland’s Grand Lake Theater, knew the weekend would be very busy for his four-screen movie palace. He is showing the film both in standard digital format and on 70 mm film.
Michaan has made 70 mm showings a priority since 1982, when the projector was installed for the release of Steven Spielberg’s “E.T. the Extra-Terrestrial.” He said the theater played that movie for 45 weeks that year. Due to the demand at the time, he installed two more 70 mm projectors, making three of his four screens capable of the old-fashioned format.
Demand for the 70 mm showings of “The Odyssey” has significantly outperformed their digital screenings, he said.
“We’re thrilled to get any 70 mm print because it’s a gift from the filmmaker and the studio,” Michaan said.
Enhanced format screenings for “The Odyssey” made up 53% of the domestic weekend box office, with Imax film and digital revenue accounting for nearly 24%.
Imax 70 mm accounted for about 4% of that total, with Imax digital making up the rest. Non-Imax 70 mm film screening revenue totaled 3%, while 35 mm showings made up 0.3%.
The nearly three-hour epic also marked the first feature film shot entirely on Imax cameras, a feat that required extensive collaboration between Nolan and Imax.
Nolan first told Imax Corp. Chief Executive Rich Gelfond in early 2024 that he was considering making an entire film with Imax cameras and laid out what he’d need for that to happen, including a quieter and lighter camera, a way to make film reloads easier and getting enough trained projectionists.
“It took a fair amount of time and investment” to figure out those challenges, Gelfond said. But by August 2024, the Imax team put together a series of tests to show cinematographer Hoyte van Hoytema. Two months later, Nolan saw the tests and was impressed.
“As filmmakers and studios integrate Imax, we become an increasingly important part of the ecosystem,” Gelfond said. “When a film is released in Imax or shot in Imax, I think it’s a signal to audiences that it’s somewhat special, and the filmmaker is really leaning in in a unique way.”
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(Times staff writer Cerys Davies contributed to this report.)
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