World of Warcraft to partner with Zillow to display in-game homes
Published in Business News
Scrolling through Zillow window shopping homes you can’t afford is a mixed bag. It’s nice to dream, but it can be a tough reminder of your pocketbook.
Or, you could just scroll Zillow on World of Warcraft.
The more than 20-year-old multiplayer online game has teamed up with Zillow to create a new “microsite” where players can browse and display their virtual homes Zillow style.
In “Zillow for Warcraft,” players can click through assorted designs for in-game housing.
The homes are presented like virtual tours for real-life listings on Zillow.
You can pick a neighborhood in the mythical land Azeroth and take a peek at 3D animated homes like the “Rugged and Rustic” or “Silvermoon Chic” via floor plans, real estate photos and virtual tours. Once you’ve picked a home, you can click “contact agent” and send an email of interest to realtors Bek'tar Donhammar and Hazyl Fizzlehorn.
Player housing is a feature of World of Warcraft’s newest paid expansion, “Midnight,” which goes live March 2. In the expansion, players are given a plot of land on an island and a small house to customize and decorate with designs such as a Zillow-inspired doormat.
And, it’s all free once you get the expansion. No dishing out an average $914,000 for a single-family home in Seattle.
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